Tag Archives: advert

Margarine for Morons

28 Jan

I just saw an ad for Rama margarine that is a definite signpost on the road to a new dark ages.

It opens with a mother and daughter dashing in after a school run or whatever, and the mum says, “Being number one is important to my daughter…”. The girl in the ad is about three. What three-year-old in a non-abusive home even has a concept of crushing one’s competitors?

Failing to improve things, the mother continues, “South Africans have made Rama the number one selling maragarine, that’s why I only buy Rama etc.” I.e. her purchasing decisions are motivated primarily (perhaps exclusively) by a product’s popularity.


Rama: for people whose minds can be blown by spaghetti

So Rama is for people who live vicariously through their traumatised kids and follow the herd? Does an over-consumption of polyunsaturated fats consume one’s soul?

Mmmm. Sign me up.


A slice of knife life

9 Sep

I found this ad in the classifieds for a DVD about knife ownership, presumably aimed at psychopaths who may be ignorant of the murderous potential of their large, razor-sharp pocket-machete. The earnestness with which the author enthuses about the hardcoreness of his knife is quite endearing for some reason.

Krazy knife kids

"Do you have one? A folding pocket knife with a 3-4 inch blade - like the knife available above. Do you truly understand the power of this size of blade? Did you know that just one slash can cause instant death?"

Regretro: Do You Speak Micra?

10 Feb

Silly Micra AdBefore the Nissan Micra rusts from our collective memories, it is worth erecting some small monument to one of the worst advertising concepts ever to have money thrown at it. It makes it ever so much better that the ad was directed by everyone’s favourite genius/ungenius, David Lynch.

The ad is still available to view on YouTube, and long may it remain there.

It’s fine when you’re into Elves or Klingons that you should learn a special niche language, but only if you’re happy to be ostracised from society but for the occasions when the convention is on. So the idea that anyone should be concerned that they do not ‘speak Micra’ is doomed from the start. When that language (constructed by suturing two words together) resorts to ‘spafe’ on its third go… Well, how did it ever get past the Creative Director?

Perhaps it was one of those concepts that one presents to the client in order to make sure that he picks the other concept (that tactic always backfires).

However it got onto TV, we’re grateful that it did. Having seen the product, allow me to suggest some more appropriate Micra-speak: regretro.