Sex(ism) Sells

10 Jan

1. Only one?

This silly ad has been plaguing the right side of my email window for the last week:

womansingular

Now, firstly, although that dress is quite distracting, I would still expect the copywriter, art director, forex-company guy, or someone, anyone, who saw this before publication to have noticed that ‘woman’ is in the singular. Is it just her who loves successful men (and is she bad with noun-verb agreement)? Do I have to be successful and track her down?

But secondly, are there not women who like to throw their money away on the finance markets? Must women also aspire to become successful men who are loved by woman?

2. 1st for really facile women

Maybe the dumbest cliche men have about women is that they are all really nuts about shoes and phones and chocolates. So when making an ad just for women, there’s no way an advertiser would just roll out that tired, lame generalisation. I mean, that would just be insul…

1st for women 1

3. Oh, and hair and shopping

Maybe I was wrong. Maybe the dumbest generalisation is that all women love shopping and having their hair done. I  could picture the guys in ‘Mad Men’ spitting this one out when they’re actively trying to insult their repressed, domesticated wives.

go_woman

[Excuse the rubbish pic quality. The copy roughly translates as: ‘Until they make a doll-yourself-up trolley, you can rely on Go! Woman to get you through a rough day’].

4. Honourary mention: other kinds of women

Here’s another retarded ad from my email provider, targeted to my specifically male needs:

Casual club other kinds of women

I’m a man, so obviously I’d like to have all sorts of women on the side, and when I do, Casual Club will hook me up with, um, let’s see: married women, engaged women, single women and, uh… that’s all the marital statuses but I have this other block to fill… uh, women women? Slightly bored women, judging by the picture? Bored of being neither single nor married nor engaged women, perhaps? Maybe reading-a-book women?

Update: 2nd Bite at the Apple

The good people at gamble-on-forex have tried again with a reformat of their ad, and once again failed to notice any problems:

womansuccessful

The new version also reveals that their model’s hair really does go on for ages. That must be quite a burden.

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2 Responses to “Sex(ism) Sells”

  1. Noble Battlemaiden January 11, 2013 at 12:44 am #

    I think that the “woman woman” looks slightly sad and pensive, like a stock photo they’d use at Planned Parenthood. Maybe that’s why they don’t label it: the look says it all. It’s “Pick up the Pieces” woman, maybe.

    • Jordan Pickering January 11, 2013 at 7:32 am #

      Haha. Awesome!

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