Today’s Scandal is Tomorrow’s Sales Pitch

14 Mar

eskomAdvertising has the limitless ability to surprise — not because the ads themselves are that surprising — but because of the shamelessness of it all. Eskom’s new campaign seems to be telling us that they are clean-energy pioneers. ‘Who is pioneering the solar water heating system movement?’ they ask. ‘Whose lack of infrastructure investment led to crippling energy shortages over the last decade?’ one might respond. I know it wasn’t entirely their fault, but are our memories supposed to be that short that we’re to believe that they are motivated by love for the environment rather than sheer necessity?

Oh, and weren’t they working with government to try to get some nature reserve turned into an open-face coal mine?

2 Responses to “Today’s Scandal is Tomorrow’s Sales Pitch”

  1. renettepickering March 14, 2011 at 2:31 pm #

    I’m a little confused by the ad. It clearly wants me to insert “ek’s dom”. This does not make me love them.

    • Ingrid March 14, 2011 at 8:51 pm #

      Very funny Renette!!

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