Ella’va Nut Job

1 Feb

nutsNutella have started running an ad here that states that their product is a healthy part of a balanced breakfast (much like McDonalds McGrease Muffins or Chocolate Frosted Sugar Bombs) and that it is a low GI food that will stop children from falling asleep over their mid-morning maths lessons. They may well excel at sports in the afternoons too.

It all seems so preposterous that one wonders how these advertisers keep getting away with it!

Except that Nutella hasn’t really. A substantially similar ad was banned in the UK in 1998 for misrepresenting the actual health benefits of Nutella, which are in truth not too great.

But more remarkably, the one charge against them that seemed certain to stick — that Nutella falsely claimed to be a slow-energy-release product — was dismissed. Nutella is in fact a low GI food, and although it is high in sugar and fat, it has less sugar than jam and honey, and less fat than butter and margarine.

So although I choked when I saw their ridiculous-seeming ad, I reckon that Nutella have got a bit of a raw deal. For once, the company should have been allowed to shout from the rooftops that they have a product that tastes so good, it really shouldn’t be allowed to be as not-deadly as it is. You really truly actually can do worse than to eat it for breakfast. Like eating Cocoa Pops, for instance. [I think. Don’t sue.]

On the other hand, jam and butter will make you very fat too.

Low GI

Before we had kids — when we had the time and energy to spend on faddish diets — my wife and I had a go at eating healthy, low GI food options. The idea is that foods with a GI of <55 release energy slowly so that you don’t have spikes and troughs throughout the day (which means less hunger pangs and binge eating, and thus a thinner you). Foods over 70 are considered high GI. Although it seemed to genuinely do us good, I just now discovered how useless glycemic index is as a measure of healthiness.

Here now are some low GI foods and their indices:

  • Snickers Bar – 41
  • Sponge Cake – 46
  • Nutella – 33
  • Milk Chocolate – 42
  • Peanuts – 13
  • Corn Chips -42

Here are some high GI foods:

  • Pumpkin – 75
  • Parsnips – 97
  • Cornflakes – 80
  • Bran Flakes – 74
  • Coco Pops – 77
  • Rice Krispies – 82
  • Rice cakes – 87
  • Donuts – 76
  • Dates – 103

So I’m not sure we should be getting too excited about Nutella’s low GI claims. Just send the kids off with a Snickers bar wrapped in sponge cake and they’ll be fine.

__________________________

Source: http://www.the-gi-diet.org/lowgifoods/

Sponge Cake 46
Nutella 33
Milk Chocolate 42
Hummus 6
Peanuts 13
Walnuts 15
Cashew Nuts 25
Nuts and Raisins 21
Jam 51
Corn Chips 42
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3 Responses to “Ella’va Nut Job”

  1. Ingrid February 2, 2011 at 11:36 am #

    You’re treading in dangerous grounds here Jordan. I nearly ended my friendship with you after ‘misrepresenting the actual health benefits of Nutella, which are in truth not too great’.
    Fortunately I kept on reading and we’re ok, I think!

    I eat Nutella for breakfast and I’ve eaten Nutella all my youth for mid-afternoon snacks. NUTELLA RULES!!! Pfew, I feel better now!

    • Jordan Pickering February 2, 2011 at 11:41 am #

      Let’s just say that it’s much healthier than it should be, but not nearly as healthy as the ad implies. Is that a diplomatic enough solution?

    • Tommy October 1, 2015 at 3:34 pm #

      Dates – 103 ???
      Please review this one!

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