Does Medical Aid Cover That?

27 Oct

Medical Aid adAdvertising is largely pictorial these days — because who has the time to read? — and so it stands to reason that an ad stands or falls on the quality of its images.

Some medical aid admin service invaded my internets with this banner ad today, and I was led to wonder what they were thinking?

They’ve ticked the pretty-girl and fashionable-gadget blocks, but this is related to needing medical aid how? Is she supposed to have some kind of neurological disorder that makes her arms stand up and her face do a Joker impression? That certainly is going to be an impediment to browsing through medical aid quotes.

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