Quod Erat Demonstrandum

28 Apr

Diesel's Be Stupid Campaign

I’ve always thought that Diesel must be capitalising upon a certain quality in their target audience. Now they’ve simply spelled it out.

She has balls down there? They really are playing up the stupid...

Of course, when they say stupid, they actually mean risky and creative, which has little to do with actual stupidity. They mean stupid like Enron or Lehman Brothers; you know, risky, impulsive, clever stupid. Hmm… Given the financial crisis, I guess that is actual stupidity. Idiots buying Diesel t-shirts for far too many hundreds of bucks on their eighth credit card haven’t helped either.

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