Regretro: Do You Speak Micra?

10 Feb

Silly Micra AdBefore the Nissan Micra rusts from our collective memories, it is worth erecting some small monument to one of the worst advertising concepts ever to have money thrown at it. It makes it ever so much better that the ad was directed by everyone’s favourite genius/ungenius, David Lynch.

The ad is still available to view on YouTube, and long may it remain there.

It’s fine when you’re into Elves or Klingons that you should learn a special niche language, but only if you’re happy to be ostracised from society but for the occasions when the convention is on. So the idea that anyone should be concerned that they do not ‘speak Micra’ is doomed from the start. When that language (constructed by suturing two words together) resorts to ‘spafe’ on its third go… Well, how did it ever get past the Creative Director?

Perhaps it was one of those concepts that one presents to the client in order to make sure that he picks the other concept (that tactic always backfires).

However it got onto TV, we’re grateful that it did. Having seen the product, allow me to suggest some more appropriate Micra-speak: regretro.

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